The intent layer for restaurants

Know what diners almost ordered.

PeekaPlate turns a restaurant’s own photos into 3D dishes guests explore while they wait, then shows owners which dishes were considered but not ordered, and why.

No app download · works on any phone · pilots in San Francisco

Every table leaves a trail of decisions. The POS only keeps the last one. PeekaPlate captures the rest and turns it into menu changes owners can test.

86%of restaurant operators are comfortable with AI toolsToast AI survey, 2025 · n=712
26%already use AI for menu optimizationToast AI survey, 2025 · n=712
0apps to download. A QR at the host stand opens the menu
[X]pilot restaurants live (to confirm)
The invisible funnel

Restaurants run on half the picture

Viewed→Compared→Dwelled→Saved→Abandoned→Ordered
01

The POS only sees the final order

Everything a guest considered before ordering disappears, along with the reasons they changed their mind.

02

No one knows why a dish underperforms

Price, portion, photo or placement? Menu changes run on gut feel and sales totals.

03

The wait is wasted

Guests can’t picture unfamiliar dishes, and the 10–20 minutes on the waitlist go to scrolling something else.

How it works

A playful front end. A serious data engine.

01 · SCAN

Guests scan while they wait

A QR at the host stand opens the menu in the browser. No app download, no account.

waitlist_join · party 2
02 · EXPLORE

They peek inside every dish

Rotate, zoom and compare real-scale dishes in 2.5D, 3D and AR, built from the restaurant’s own photos.

dish_view · harvest_bowl · 3d
03 · CAPTURE

Every hesitation becomes a signal

Views, dwell, compares and saves become anonymous, structured events attached to each dish.

dwell · harvest_bowl · 14,200ms
04 · ACTIVATE

Owners get a fix they can test

Signals feed a weekly owner insight, one-click menu experiments and, with opt-in, follow-ups.

experiment_start · harvest_bowl
01

Scan while you wait

A QR at the host stand opens the menu in the browser. No app download.

waitlist_join · party 2
drag to rotate
02

Explore dishes in 3D

Rotate, zoom and compare real-scale dishes in 2.5D, 3D and AR, built from the restaurant’s own photos.

dish_view · harvest_bowl · 3d
viewed ×3dwell 14.2szoomed portioncompared ↔ shroomami
03

Capture intent

Every view, dwell, compare and save becomes an anonymous, structured event attached to the dish.

dwell · harvest_bowl · 14,200ms
Portion view variant A
Bowl + side bundle variant B
Harvest-curious audience
04

Activate

Signals feed owner insights, one-click menu experiments and, with opt-in, follow-ups.

experiment_start · harvest_bowl
AI reasoning · Harvest Bowl

From browsing behavior to a decision you can test

See the pilot plan →
OBSERVED

High consideration, long dwell, low purchase.

consideration ↑dwell ↑orders ↓
PATTERN

Guests open the dish, zoom into the bowl, then go back to the list.

HYPOTHESIS

Likely doubt about portion size or value for the price.

RECOMMENDATION

Show a clearer portion view, or pair it in a bundle.

EXPERIMENT

A/B test: portion view vs. bundle offer. Measure menu-item conversion.

Peek inside

Guests see exactly what’s in the bowl

Each dish comes apart layer by layer, built from the restaurant’s own photos. Every turn, zoom and pause is a signal of what the guest wants to know before they order.

rotate · 3 turnsdwell · 14szoom · portion
Business value

What becomes measurable

Menu-item conversion

Which dishes get considered and which get ordered, item by item.

Average order value

Test bundles, add-ons and upgrades against real intent.

Faster decisions

Guests choose sooner with clearer dishes and portions.

CRM audiences

Segments built from what guests explored, not only what they bought.

Promotion performance

Which promotions move consideration, and which move orders.

These are the capabilities we will measure in pilots. We don’t quote performance numbers until pilot data exists.

Why now

Four shifts make this possible now

01

Guests already decide on their phones

Waiting guests are on their phones anyway. A QR preview meets them there, with nothing to install.

02

AI made 3D food cheap

Image-to-3D tools turn a restaurant’s own photos into 3D dishes in minutes, not a studio shoot.

03

Operators are ready for AI

86% of operators are comfortable with AI tools; 26% already use AI for menu optimization.

Toast AI survey, 2025 · n=712
04

New screens are arriving

Snap plans consumer Specs for 2026, Google and Samsung Android XR glasses are expected in fall 2026, and Meta keeps expanding its glasses. The same menu data and intent graph work on phones and glasses.

Reuters, TechRadar, Meta Connect
Competition

Others see the visual, the order or the visit. Not the intent.

3D / AR menusQR ordering & POSWaitlist & CRMPeekaPlate
What it seesThe visual effectThe final orderThe visit and past purchasesWhat guests considered before ordering
Explains why a dish underperforms–––Yes, per dish
Runs the fix–Sometimes, from order dataGeneric promotionsMenu experiments and intent-based follow-ups
Works with your stackStandaloneIs the stackIs the stackConnects to POS, waitlist and CRM
The intent graph

3D isn’t the product. It’s the wedge.

We start with the 10–20 dishes that drive most orders at visual-first restaurants: poke, ramen, dessert, cocktails. Each table adds to a graph of what guests want before they buy. Phones today, glasses tomorrow.

The menu is the beginning. The intent graph is the product.

L5Spatial commerceGlasses, headsets and in-venue displays
L4CRM & merchandising activationAudiences, bundles, menu placement
L3AI diagnosis enginePatterns → hypotheses → recommendations
L2Behavioral interaction dataViews, dwell, compares, saves, drops
L1Structured menu catalogDishes, portions, prices, modifiers
The pilot · 6 weeks

Can browsing tell us why a dish isn’t selling, and does fixing it change orders?

1–2 visual-first SF restaurants with a waitlistTop 10–20 dishes from their own photosA QR card at the host stand
Week 1
Dishes and setup

Model the top dishes, place the QR card, connect the POS order report.

Weeks 2–4
Collect sessions, match orders

Anonymous browsing per dish, matched daily to what was actually ordered.

Week 5
Diagnose and test

Flag high-attention, low-order dishes; run one A/B test on the flagged dish.

Week 6
Results

A readout for the owner, and a go/no-go on the model.

It passes if…

  • Browsing predicts orders better than order history alone
  • Owners rate the AI’s reasons as believable and useful
  • The fix moves menu-item conversion on the flagged dish

Biggest risk: matching sessions to orders. Pilot fix: a manual daily match with the POS report.

PeekaPlate isn’t for every restaurant

A great fit if…

You run a visual-first restaurant where looks sell dishes

Guests regularly wait 10+ minutes for a table

You want to know why some dishes don’t sell, and test a fix

Not yet a fit if…

You want to replace your printed menu at the table

You need full-menu 3D on day one

You don’t use a POS that can export order reports

FAQ

Questions we get asked

Do guests need to download an app?

No. A QR code opens PeekaPlate in the phone’s browser. AR uses the phone’s built-in viewer (iOS Quick Look, Android Scene Viewer).

Do restaurants need a 3D photo shoot?

No. We start with the restaurant’s existing photos of its top 10–20 dishes and generate 2.5D and 3D views from them. Real scans can come later.

What happens to guest data?

Browsing is anonymous and kept separate for each restaurant. A phone number is only linked if a guest opts in to follow-ups, every text includes STOP to unsubscribe, and we never message about dietary or allergy information.

Does it replace the restaurant’s menu or POS?

No. PeekaPlate is an optional preview while guests wait. It connects to the POS, waitlist and CRM tools a restaurant already uses.

What does a pilot cost?

[Pilot pricing to confirm.] Early pilots are designed to be low-effort for the restaurant: a QR card, your photos and a daily POS report.

See what your guests almost ordered

We’re onboarding our first pilot restaurants in San Francisco and talking with early investors and operators.

hello@peekaplate.io →